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February 12, 2026NBC News, similarly, grew its traffic 112.5% compared Our Members with last year, while USA Today managed growth of 65.5%. The biggest fallers compared with December 2023 among the whole top 50 were UK tabloid The Sun (23 million, down 55%), The Los Angeles Times (19.4 million, down 33.2%) and Huffpost (43.6 million, down 21%). Among the nine websites to lose traffic month-on-month, five saw decreases of 2.1% or lower.
All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb. Among the top ten news sites by US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June. The biggest riser already on the charts was progressive news site Raw Story, which climbed eight spots to 37th place on the back of a 24% month-on-month traffic increase to 33.2 million. The contraction is particularly pronounced among the top ten US news sites by traffic, where eight publishers saw visits drop compared to July. Going the opposite direction, however, was the US outpost of fellow British publisher The Sun (22.2 million visits), which dropped 15 places to 50th on the back of 34.9% month-on-month and 65.1% year-on-year traffic declines. Athlon Sports (up 218.4% year-on-year to 35 million) was the fastest riser in the ranks of the top 50, jumping eight places to 33rd on the back of 18% month-on-month traffic growth, the second most growth of any publisher in the top 50.
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Newsweek (up 20.1%), The Atlantic (26.6 million, up 16.2% month-on-month), The Washington Post (109.7 million, up 8.7%) and Substack (53.9 million, up 7.9%) were similarly among the fastest growers. The broader traffic bounce back may reflect increased news interest in the run-up to the US election, which happened in the first week of November. It was followed by USA Today (185.3 million, up 41.6% year-on-year) and the website of People magazine (157.4 million, up 32.3%), which were the only other top-ten sites to see double-digit growth compared with 2023. For another month the fastest year-on-year grower on the top 50 was athlonsports.com (39 million visits, up 305.7%), followed by the AP and The Daily Dot (25.1 million, up 147.3%). All of the ten most-visited news sites in the US in November received more visits than they did a year earlier.
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Economists had forecast a monthly payroll gain of 75,000, according to polling from financial data company FactSet. Diagnoses in people younger than 55 have nearly doubled since 1995. Email to point out mistakes, provide story tips or send in a letter for publication on our “Letters Page” blog The largest site in the US remained The New York Times (482.7 million visits), followed by CNN (398.8 million) and Fox News (270.2 million). The Independent’s chief executive Christian Broughton told Press Gazette last year that US expansion, along with e-commerce, Independent TV, reader revenues and AI, are the main drivers of growth for the publisher. Ranked 42nd in this month’s top 50, the site was launched by founder and CEO of the sports media outlet Bleacher Report Dave Finocchio and Anna Robertson, an ABC and Yahoo News executive, and purports to be the “first mainstream climate brand” in the US.
But the picture is rosier over a longer timespan, with three-quarters of the top 50 publishers seeing year-on-year growth in visits in August. The two top ten sites to see year-on-year traffic declines were Fox News (down 0.7%) and Mail Online, where visits dropped 7.2%. New top ten entrant Forbes was also the fastest-growing site in the group, seeing visits rise 48% compared with September 2023. All but two of the ten most-visited sites in the US in September saw year-on-year traffic growth.
All but eight of the 50 most-visited news sites in the US saw traffic growth in March compared to February, with a third seeing at least 10% growth in the longer month. Men’s Journal was the fastest growing top-50 news website in the US in May, quadrupling its traffic compared to the same month a year earlier. Of the 50 biggest news websites by visits in June, 34 saw month-on-month growth (up from 15 in May) and 29 saw a year-on-year increase (up from 14 last month). Al.com saw the biggest month-on-month growth at 14%, and was one of just six websites to see an increase in visits compared to July. The only other site in the top ten to see growth both compared to September 2024 and August 2025 was The New York Times, up 9% month on month and 3% year on year to 461.6 million visits in first place.
- The sites in the list are based on Similarweb’s classification of news and media publishers, although Press Gazette refines the list to exclude some sites with a less news-based focus.
- Visits to edition.cnn.com however make up a very small share of all visits to the CNN domain in the US.
- Among the ten biggest sites by number of visits, celebrity newsbrand People was the fastest growing year-on-year for a second month (140.2 million visits, up 31%).
- Visits to the news magazine’s website were up 198% compared to May 2023 to 95.5 million but it was beaten by two specialist newsbrands.
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The Fox web traffic decline contrasts with the network’s reported surge in TV viewership around the election. People.com, the website of People magazine, saw the largest fall among the top ten, losing 10% of its audience compared with October. Business publisher Forbes (115.4 million, up 41.5%) saw the fastest rise, followed by People magazine (144.6 million, up 14.2%), The New York Times (up 8.9%) and the New York Post (142.1 million, up 8.1%).
Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to data from digital intelligence platform Similarweb. Climate news site The Cooldown saw the second most year-on-year growth, with visits rising 152% to 21.9 million. The fastest year-on-year growth came at Athlon Sports, which attracted 28.5 million visits in June, up 484% from the prior year. In addition Newsweek saw visits rise 144% compared to June the prior year, but it did not see the most year-on-year growth among the top 50.
While some say Facebook referral traffic has returned this year, others complain that the addition of AI-written summaries to Google search results has deeply impacted click-through rates to articles. Publishers have complained in recent years about falling referral traffic from Google and Facebook. The Times of Israel fell back out of the top 50 after its visits almost doubled in June to enter in 43rd place. Meanwhile the vast majority (44) saw fewer visits than they did a year earlier in July 2024. Some content remains free to all users regardless of whether they have hit the paywall, including select global breaking news stories. The BBC launched a dynamic paywall for users in the US at the end of June, charging $8.99 (£6.55) per month or $49.99 (£36.40) per year.
